65 - Marketing Matters: Why Family Businesses Must Adapt to Survive Economic Cycles

65 - Marketing Matters: Why Family Businesses Must Adapt to Survive Economic Cycles

65 - Marketing Matters: Why Family Businesses Must Adapt to Survive Economic CyclesEd Delia
Published on: 26/11/2025

In this episode of "Growing Up B2B," host Ed Delia interviews Eugene Gershman, CEO of GIS Companies. Eugene shares his journey from resisting his father's construction business to leading a multi-generational family real estate firm with his sister and brother-in-law. He discusses the challenges of transitioning from construction to development, the importance of marketing, navigating economic downturns, and managing family dynamics.

LeadershipFamily RelationshipFamily BusinessReal Estate
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63 - Family Business Drama: How to Avoid the "Who Gets the Keys?" Showdown

63 - Family Business Drama: How to Avoid the "Who Gets the Keys?" Showdown

63 - Family Business Drama: How to Avoid the "Who Gets the Keys?" ShowdownEd Delia
Published on: 19/11/2025

In this episode of "Growing Up B2B," Ed Delia interviews Scott Gingold, Founder of Gingold Advisors, about the realities of leading and advising multigenerational family businesses. Scott shares lessons from his four-decade career, emphasizing the importance of communication, clear succession planning, and understanding one’s true motivations for joining or growing a family business. The conversation covers leadership transitions, balancing tradition with innovation, and the value of outside perspectives.

LeadershipFamily RelationshipInnovationFamily Business
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